The University of Colorado (CU) is continuing its “Dear Colorado” marketing campaign, which seeks to connect the university’s work with what residents appreciate about their state. The campaign, now in its second year, links Coloradans’ passions and interests with CU students and faculty who share similar stories.
One example highlighted by the campaign involves Jacqueline, whose interest in outdoor activities aligns with a partnership between the University of Colorado Colorado Springs (UCCS) and CU Anschutz. This collaboration offers a hybrid doctor of physical therapy program designed to help rural Coloradans both provide and access necessary health care services. Another participant, Jessica, expressed her appreciation for local plants and animals—a passion supported by research at CU Boulder focused on pollinator protection. Kutlo’s enthusiasm for craft beer connects to Holidaily Brewing, a company founded by a CU Denver alumna.
Danielle Radovich Piper, senior vice president for external relations and strategy at CU, stated: “The Dear Colorado campaign aims to connect CU with all Coloradans in every part of our great state to show them there is a place for them at one of our four campuses. This campaign is unique and fun. I can’t wait for the next phase to Love Colorado even more!”
According to the university, the initiative has fostered conversations statewide about affordability, improved access to education, workforce development, and CU’s role as a partner in shaping Colorado’s future.
Over 165,000 people have participated in person at events connected with the campaign. Many others have engaged online through its digital presence. The university reports that this outreach has helped improve perceptions among parents of teenagers in Colorado regarding CU. All aspects of the campaign are produced locally within the state using local partners and media outlets.
As it moves into its second year, “Dear Colorado” will continue focusing on real stories from residents while maintaining an emphasis on community pride.
A video related to the campaign can be viewed here.
